Stainton’s on Asbury

Art Corner

Richard Casamento

Rich lives in Pine Beach, NJ, and has been selling his creations for 15 years. After he retired, Rich decided to funnel his love of art and carpentry into a business, which allows him to stay busy with his skills. Rich finds it fulfilling to be able to display, share, and sell his crafts and other merchandise to the public.

ASOM Studio

Lynn Harrington

Lynn lives in Linwood, NJ, and has been creating resin art for five years. As it happens with many artists and crafters, she turned her hobby into a business after realizing so many people enjoyed her pieces. Lynn’s husband was definitely on to something when he jokingly told her to get a hobby. She not only built a business from it, but she also found her perfect form of meditation, something she says is her favorite part of her work. 👤 Facebook: facebook.com/asomstudio21

Back Bay Designs

Aimee Cohen

Aimee lives in nearby Dennisville, NJ, and has been creating sea glass art pieces since 2013. She never intended to make this nature-inspired hobby into a business, but during one particular day of crafting, she felt it become something of a calling. Aimee loves spending time in nature and creating things that bring so much joy and inspiration. She takes great comfort knowing that her art can make a difference in someone’s life every day. 📸 Instagram: @backbaydesigns 🌐 Website: backbaydesignsnewjersey.com

Barrel Apparel

James McKenna

Barrel Apparel is a coastal-inspired clothing brand based in Ocean City, NJ, offering stylish, comfortable pieces perfect for beach days and everyday wear. With a commitment to community and its "Born Authentic" motto, the brand plans to donate 10% of profits to charity. Shop hoodies, t-shirts, hats, and more at their Stainton’s location. 📸 Instagram: @thebarrelapparel 🌐 Website: thebarrelapparel.com

Beachy Keen

Christen Sorenson

Chris lives in Sea Isle City, NJ, and started her business in 2009. She first started making her raspberry jalapeno jams as gifts, but as the gift list grew, she decided to create her own private label and carry her jams and salsas in the beach shop she already owned. Chris loves having the freedom to create her own jams and salsas. 👤 Facebook: facebook.com/beachykeensic 🌐 Website: beachykeensic.com

Birds Eye View

Karen Jennings

Karen lives in Egg Harbor Township, NJ, and started her business when Stainton’s first opened in 2012. She has alway loved collecting and arranging beautiful things and her business came from a wish to share that with others. Karen loves seeing her customers’ appreciation for others’ art, from tiny handcrafted earrings to 7’ carved shore animals, and everything in between.

Bogy Art

Aaron Bogushefsky

Aaron (or Bogy) lives in Marmora, NJ, and started his art business in 1999. Bogy has loved art since he was very young and has been working on one project or another every moment since (the creative process is a never-ending journey). He loves capturing the main attractions and small details of our local area and sharing them with others. 📸 Instagram: @bogy.art 🌐 Website: bogyart.com

Bully Bows

Brian Plodizyn

Brian lives in Haddonfield, NJ, and has been selling his doggy bow-ties for four years. Brian’s dog Kaighn, who is a rescue dog, inspired him to create a line of fun and durable pet accessories as a way to help other dogs and the shelters that rescue them. He loves talking to people who get as excited as he does about their four-legged family members. 📸 Instagram: @mybullybows 📘 Facebook: My Bully Bows 🌐 Website: bullybows.com

Candace’s Canvasses

Candace Menno

Candace is from nearby Mays Landing, NJ, and she started her business at 14 (she did her first OC Block Party at 15). But she started painting at the age of 2 and never stopped. Candace is also a Licensed Associate Counselor in NJ, which is how she so easily recognized the therapeutic value of painting and how it calmed her busy mind and helped her to be present and lean into imperfection. She loves those things about her business, as well as getting to meet so many different people. 📸 Instagram: @candaces_canvasses 👤 Facebook: Candace’s Canvasses 🌐 Website: candacescanvasses.com

Cape May Soap Company

Joe Rhile

Joe lives in Cape May Court House, and he opened Cape May Soap Company in 2010. For Joe, the business was a no-brainer. He wanted a better soap, so he just went ahead and made one. Joe enjoys using fresh, natural ingredients for the soaps we all love so much. 👤 Facebook: Cape May Soap Company 🌐 Website: capemaysoapcompany.com

Cass + Pearl

Tammy Sheehan

Cass + Pearl repurposes beautiful shells collected from beaches near and far into unique, handcrafted creations. Inspired by a lifelong love of shell collecting and named in honor of a beloved family nickname, this coastal brand brings the beauty of the shore into your home. Find their meaningful, beach-inspired pieces at Stainton’s. 🌐 Website: cassandpearl.com

Central Square Gallery

Leonard Mecca

Len is a resident of Somers Point, NJ, and has been working in fine arts and toys for 45 years. His business stemmed from the joy he gets from these things. Len loves being able to share his enthusiasm and experiences with his customers.

Christine Shirley Designs

Paige Sullivan

Shop a capsule of beachy goodness at 801 Asbury Avenue! Christine Shirley Designs is a beloved boutique in Downtown Ocean City offering curated coastal clothing, gifts, and creative workshops. 📸 Instagram: @christineshirleydesigns 👤 Facebook: Christine Shirley Designs 🌐 Website: christineshirleydesigns.com

Clotilda’s By The Sea

Carol Karr and Christi Laky

Carol and Christi are from Pennsylvania, and they have been crafting and creating art for over 30 years. Both ladies have artistic sides, which have allowed them to turn their hobby and passion into a business using their skills. They love that they get to create unique items to share with others.

Crafts by the Surf

Claire Stimson

Crafts by the Surf brings a splash of color and creativity to Downtown Ocean City. Known for their eye-catching bismuth art, each piece shimmers with a rainbow of natural crystal patterns that make you stop and stare. From dazzling display pieces to small keepsakes, every item is handmade with care and a love of the shore. Whether you’re shopping for a gift or something special for yourself, you’ll always find something that stands out. 👤 Facebook: Crafts By The Surf

Curated Styles

Stacy Murphy

Stacy is from Pine Hills, NJ, and she opened her business in 2023. She has always been passionate about fashion and dressing differently with style. Stacy loves giving people the opportunity to buy something special to enhance their wardrobe.

Damon’s Treasure Chest

Damon Stevens

Damon lives in Harrison, NY, and has been selling collectibles for two years. Damon’s own collecting went from a hobby to a business and he has a lot of fun curating and sharing his finds with his customers.

Dan Myers Photography

Dan Myers

Dan is a resident of Somers Point, NJ, and has been a professional photographer since 1984. He has been involved in many different kinds of photography since before becoming a professional. Dan’s passion is producing fine art prints that his customers will love. 👤 Facebook: Dan Myers Photo 🌐 Website: dan-myers.pixels.com

Doggie Beach Boutique

Samantha Clearfield

Doggie Beach Boutique is a fun and friendly spot for pet lovers, offering doggie ice cream, treats, toys, and accessories your pup will love. Inspired by a lifelong love of rescue dogs and beach-town living, this charming shop brings a personal touch to every product. Stop by and discover something special for your four-legged best friend Nova Bean approved! 📸 Instagram: @doggiebeachboutique 👤 Facebook: Doggie Beach Boutique 🌐 Website: doggiebeachboutique.com

Dr. Gem and Flowers

Nataliya Kriventsova

Natali is from nearby Egg Harbor Township, NJ, and she started creating jewelry in 2020. She combined her love of nature and flowers with her meticulous fine motor skills (honed through years of working with small samples as a laboratory geneticist) and a jewelry-making hobby into a blooming business. For Natali, Creating a new piece of jewelry is akin to meditation. She takes pleasure in assembling disparate elements into something entirely new. 📸 Instagram: @drgemandflowers

Dr. Squatch

Dr. Squatch brings a fresh take on men’s grooming with natural soaps, shampoos, and deodorants made from quality ingredients. Known for bold scents and skin-friendly formulas, this brand makes everyday routines feel a little more fun. Find your favorite Dr. Squatch essentials right here at Stainton’s.

Earth Products Essentials

Carmen Adamucci

Carmen lives in Bridgeton NJ, and has been working with CBD products since 2014. His business came from a desire to provide health and wellness products that are all natural and free of chemicals and toxins. The best part of his job, he says, is helping people feel better. 📸 Instagram: @earthproductsessentials 👤 Facebook: Earth Products Essentials 🌐 Website: earthproductsessentials.com

East Coast Club

Noelle Thomas

East Coast Club is a lifestyle brand inspired by a love for the Jersey Shore and laid-back coastal living. Founded by Noelle Thomas during her senior year of college, ECC blends East Coast charm with cozy, fashionable sweats and casualwear. Stop by and join the club, where comfort meets style! 📸 Instagram: @theeastcoastclub 🌐 Website: theeastcoastclub.com

ECM Designs

Erick McNamara

Erick is from Pompton Lakes, NJ, and he began creating license plate art in 2015.He saw some fun license plate art on vacation one year and couldn’t stop talking about it, so his finance bought him his first set of all 50 plates and his designs took off from there. Erick is also an engineer, so he loves using his hands to create something out of nothing. 📸 Instagram: @ecmdesigns 📘 Facebook: ECM Designs

From Dust Designs

Kayla Aguinaga

From Dust Designs features handmade jewelry and accessories available at Stainton's in downtown Ocean City, NJ. each piece is uniquely crafted with attention to detail and some coastal flair.

Gina & Co

Gina Rouso

Gina resides in Atlantic City, NJ, and believes she has been working in fashion and retail forever. Her love for fashion and design prompted the start of her business, and she gets a lot of joy out of it. She loves the excitement of new styles and helping her customers look fabulous.

Gnarly Barnacles

Billy Tizol

Gnarly Barnacles is a local Ocean City brand inspired by a lifelong love of the sea and coastal living. Founded by Billy Jr., whose passion for the ocean was deeply influenced by his late father, the brand celebrates the best memories tied to surf days, fishing trips, and salty ocean breezes. Crafted in small batches, Gnarly Barnacles offers apparel and gear for those who live for the waves and the salt life. You can find a wide range of their unique designs and products at Stainton’s and Stainton’s by the Sea, perfect for anyone looking to embrace coastal adventure with authentic, locally loved style. 📸 Instagram: @gnarly_barnacles 👤 Facebook: Gnarly Barnacles 🌐 Website: gnarlybarnacles.com

Hanging on Hope

Susan Hutchinson

Susan lives in Newtown, PA, and has been running her business for three years. Susan is a survivor of ovarian cancer and wanted a way to inspire hope and help other women deepen their faith. She loves curating her subscription boxes because she knows they will bless and encourage other women battling cancer. 👤 Facebook: Hanging on Hope 🌐 Website: hangingonhope.com

High Tide Studios

Based out of LBI, High Tide Studios brings a bit of the coast to everything they make. From DIY bracelet kits and shell magnets to coastal-inspired artwork and decor, their pieces are relaxed, creative, and full of beach-day charm. It’s the kind of stuff that makes you smile and think of summer, no matter the season. 📸 @HighTideStudios

iAmazing

Ming Ying Gao

It’s My Derby

Mike Yaniello

Mike is a resident of Ventnor, NJ, and has been sharing his collection for 15 years. Horse racing has been his passion since childhood, when he was introduced to thoroughbreds on the back side of Atlantic City Race Course in its heyday. Mike loves that his life is influenced by the Kentucky Derby and the lifestyle as well as the people that surround it.

Jalma Farms

John And Alma George

John and Alma are from Ocean View, NJ, and took over the family Christmas tree farm in 1991. They felt strongly about continuing the 330 years of farming in their family, and switched to native fruits in 2006. Though it’s the farming that runs in their blood, John and Alma love that their organically grown fruits contribute to the protection of fresh- and salt-water wetlands. 👤 Facebook: Jalma Farms 🌐 Website: jalmafarms.com

JCaplan Art

Jordan Caplan

Jordan lives in nearby Linwood, NJ, and started her business in 2020. She had many people tell her she should make a coloring book from her illustrations, but not knowing how to do that, she started making coloring pages on her iPad. This led to the idea of making paint-by-number pages, followed by paint-by-number kits. Jordan loves making art more accessible to anyone, no matter their age, skills, or patience level. 📸 Instagram: @colorfulcreators 🌐 Website: colorfulcreatorsstudio.com

Jelly Melly

Melyssa Johnston

Jelly Melly creates fun stationery and lifestyle goods for trend-loving list makers with a positive outlook — all designed with a playful Maryland twist. 📸 Instagram: @jelly.melly.art 👤 Facebook: Jelly Melly Art 🌐 Website: shopjellymelly.com

Jersey Devlish

Rachel Hoffman

Jersey Shore Soda

Jersey Shore Sodas crafts small-batch sodas inspired by Ocean City, NJ. Each flavor captures a taste of the shore—made locally with nostalgic, coastal vibes in every bottle.

Jewelry With Words

Angie Gant

Angie lives in Egg Harbor Township, NJ, and has been metal stamping for over nine years. Angie has always loved jewelry, so she learned to create metal-stamped pieces as a craft and business. She loves to create with her hands and she loves having this business as an outlet for her creativity. 👤 Facebook: Jewelry With Words

Jukebox

From the makers of Dr. Squatch, Jukebox brings bold scents, vibrant colors, and skin-loving ingredients to your daily wash. These fun, high-quality soaps turn an ordinary shower into a feel-good experience, with irresistible fragrances and a retro vibe that keeps things fresh.

Klothes Kove

Eva Marie Perrotta

Eva Marie is a resident of Stone Harbor, NJ, and has been working in retail for over 50 years. Her family owned a business when she was growing up and she grew to love helping out over the years. Eva Marie loves so many things about her work, including being a part of ever-changing styles and fashions and customer interactions. 👤 Facebook: Klothes Kove

LA Ahern

Le Anna Ahern

LA AHERN is a lifestyle brand offering candles, stationery, home goods, and thoughtful gifts rooted in self-care, sustainability, and connection. Founded by Le Anne Ahern, the brand began with one candle and has since grown into a curated collection designed to bring comfort, reflection, and beauty to everyday life. You can find LA AHERN at Stainton’s in Ocean City, NJ. 📸 Instagram: @laahern 👤 Facebook: LAAHERN 🌐 Website: laahern.com

Logie & Co!

Allison Rutt

Formerly known as The Logie Shop, Logie & Co was created by a local family as a way to support their son Logan’s hearing loss journey — and to uplift others going through similar experiences. Named for their two sons, Logan and Cohen, the brand proudly blends purpose with heart. Through every purchase, Logie & Co supports three incredible hearing-related charities and has already donated over $12,000 thanks to the love and support of their customers. Their shop features a range of thoughtfully made items that give back, and carry a message of awareness, inclusion, and family. 📸 Instagram: @logie_and_co 👤 Facebook: Logie Shop 🌐 Website: thelogieshop.com

Majestic Spun Art

Gerald Bruman

Gerald resides in Millville, NJ, and has been turning wood for 20 years. He was inspired by a master woodworker who became his mentor and helped him to become the professional woodturner that he is now. Gerald loves taking a piece of lumber that he either harvested and milled or salvaged from the trash, and turning it into functional art. 📸 Instagram: @geraldbruman 🌐 Website: majesticspunart.com

Making Waves

Francine

Making Waves is a beloved boutique brand with locations along the New Jersey Coast, including Ocean City. Since 1982, they’ve offered trendy, fashionable women’s apparel, accessories, shoes, and jewelry. With styles curated from top markets across the country, Making Waves brings the latest looks to shoppers looking for on-trend fashion with coastal flair. 📸 Instagram: @shopmakingwaves 👤 Facebook: Making Waves 🌐 Website: shopmakingwaves.com

Mary’s Magical Maps

Brenda Fitzgerald

Mary’s Magical Maps was created by Brenda in memory of her daughter Mary Ann, who passed away unexpectedly in 2016. Mary loved maps and Disney, and that passion inspired Brenda to start drawing whimsical, illustrated maps that capture the magic of special places. Since 2017, Mary’s Magical Maps has grown from a personal project into a full-time business that Brenda now runs while raising her son, Maverick. Each piece is filled with love and purpose — honoring Mary’s memory and raising awareness for SUDC (Sudden Unexplained Death in Childhood). 📸 Instagram: @marysmagicalmaps 👤 Facebook: Mary’s Magical Maps 🌐 Website: marysmagicalmaps.com

Morning Tide Designs

Pam Nehmad

Morning Tide Designs brings a wave of coastal charm to your everyday look. Each piece of jewelry is handcrafted at the Jersey Shore with a love for style, the sea, and meaningful design. Inspired by beachside living and built to last, these unique accessories are made to reflect your inner sunshine and shoreline spirit. 👤 Facebook: Morning Tide Designs 🌐 Website: morningtidedesigns.com

Mulberry Designs

Marlene Kobilnyk

Marlene is from Chester County, PA, and has been creating and selling home decor for more than 25 years. She has a lifelong love of crafting and design and finds joy in creating something new for others to enjoy.

New Spin Designs

L.J. Bird

LJ Bird creates handmade art using recycled materials like bottle caps, pallet wood, and cans. Known for her coastal-inspired designs and eco-friendly approach, each piece is crafted with creativity and care. 📸 Instagram: @newspindesigns 👤 Facebook: New Spin Designs 🌐 Website: newspindesigns.com

Obsessive Sports

Suzanne and Jay DeVito

Suzanne and Jay, Ocean City locals, launched their sports apparel business in 2023 out of a shared love for sports and an active lifestyle. Whether you're a player or a fan, they believe there's something fun and healthy in every game—and they love connecting with fellow enthusiasts along the way. 📸 Instagram: @obsessivesports 👤 Facebook: Obsessive Sports

OC3D

Brandon Smith

OC3D specializes in unique, locally made 3D-printed creations. From functional items to fun décor, each piece is designed with creativity and precision right here in Ocean City, NJ.

Offshore Drones

Mike Bersuch

Mike, a resident of Egg Harbor Township, NJ, uses drone photography to capture breathtaking aerial views of the Jersey Shore and beyond. What began as a hobby soon turned into a thriving business as people fell in love with his unique coastal perspectives. Today, Offshore Drones offers everything from stunning wall art and prints to custom products and digital media — all inspired by the shore’s beauty from above. 📸 Instagram: @offshoredrones 👤 Facebook: Offshore Drones 🌐 Website: offshoredrones.online

Oliver and the Sea

Oliver

Oliver lives in Medford, NJ, and his mom created her business in 2015. His family learned he had an enlarged heart and they knew they would do anything to save him. When Oliver’s mom saw wood bow ties at a market in New Orleans, she was inspired to create her own line of wood accessories that would ultimately help save Oliver’s life by financing his treatments. Oliver’s favorite part of this business is when his mom comes home with treats, but his mom’s favorite part is using the profits from these gorgeous, high-quality items for something she considers incredibly important to her family. 📸 Instagram: @oliverandthesea 🌐 Website: oliverandthesea.com

Patches and Lace

Nancy Sapir

Nancy is from Cranbury, NJ, and has been selling children’s apparel for 25 years. She started her business because she wanted to be creative and to be able to give people what they want. Nancy loves finding new styles and the latest trends, going to the trade shows, buying new products, and making people happy. 📸 Instagram: @patchesandlace 👤 Facebook: Patches and Lace

Pottery Therapy

Zina Brown

Unique, functional, handmade coastal pottery by Zina Brown, crafted to bring seaside charm and purpose to your everyday life. 📸 Instagram: @potterytherapy08244 👤 Facebook: Pottery Therapy

Pumpkinbuds

Barbara Hensyl

Barbara, based in Egg Harbor Township, NJ, has been selling children’s clothing since 2018. Inspired by the joy of the kids she worked with as a classroom aide, she built a whimsical collection filled with mermaids, dinosaurs, unicorns, and other childhood favorites. She loves introducing new brands to Ocean City and hearing how a fun hoodie or tiny pair of slippers can spark joy for both kids and adults. 📸 Instagram: @pumpkinbudsllc 👤 Facebook: Pumpkinbuds 🌐 Website: pumpkinbuds.square.site

Rae’s Bands

Rachel DiStefano

Rae’s Bands by Rachel DiStefano offers handmade, boutique headbands designed for style, comfort, and fitness. Founded in 2016, Rachel created high-quality, double-layered, custom-knotted headbands to fill a gap in the market for durable, stylish accessories that don’t fray or disappoint. Discover your new favorite accessory that adapts perfectly to your needs. 📸 Instagram: @raesheadbandco 👤 Facebook: Rae's Headband Co. 🌐 Website: raesheadbandco.com

Resin Made by Megan

Megan Seeley

Megan comes from Middletown, NJ, where she started her resin business in 2022. Social media and Christmas both played a part in creating her business, as she received a resin making kit as a gift and she fell in love with the craft she had been seeing all over the internet. Megan gets joy from her customers’ love of her pieces, and she loves knowing they are in other people’s homes bringing even more joy. 📸 Instagram: @resinmadebymegans

Santosha OC

Rebecca Beall

Rebecca is from neighboring Marmora, NJ, and started her business in 2024. Her business was born of the desire to share ethically produced and sustainable goods and to support female and family-owned businesses. Santosha means to be grateful and content in the moment and finding beauty in her products while knowing they are supporting others brings Rebecca great joy. 📸 Instagram: @santoshaoc

SAS Bamboo

Natalie + Christina

SAS Bamboo is a mama-founded brand offering cozy, cute babywear designed with love and launched in 2022. Thoughtfully made for your little ones with comfort and style in mind. 📸 Instagram: @sasbamboo 👤 Facebook: SAS Bamboo 🌐 Website: sasbamboo.com

Sasscer’s Cheesecakes

Richard Zak

Richard lives in Ventnor, NJ, where he and his wife have been delighting customers with Sasscer’s Cheesecakes for over 10 years. While he credits his wife for getting him into the business, he finds deep joy in seeing the smiles and satisfaction that come with every bite of their rich, handcrafted desserts. 📸 Instagram: @sasscerscheesecakes 👤 Facebook: Sasscer's Cheesecakes 🌐 Website: sasscerscheesecakes.com

Sea Glass Cottage

Dianna Perkalis

Sea Glass Cottage creates handmade coastal décor and jewelry inspired by the ocean. Find unique, beachy pieces that bring seaside charm into your home or wardrobe. 📸 Instagram: @theseaglasscottage 👤 Facebook: The Sea Glass Cottage

Seafindings

Elyssa Glenn

Elyssa lives in Northfield, NJ, and has been creating handmade jewelry for over 25 years. When she became a mom, she launched Seafindings as a way to stay home with her children while continuing to pursue her creative passion. Elyssa loves watching customers light up when they discover the perfect piece that speaks to them. 📸 Instagram: @seafindings 👤 Facebook: Seafindings Handmade Creations

Seaside Sudz

Minnie Taylor

Seaside Sudz LLC offers handcrafted, natural soaps and skincare products inspired by the coastal lifestyle. Enjoy gentle, effective, and beautifully scented bath essentials made with care. 📸 @SeasideSudzllc 👤 Facebook 🌐 seasidesudz.com

Serenity by the Seas

Dana Migliaccio

Dana lives in Ocean View, NJ, and started her business in 2021. As a mental health and substance abuse professional, Dana understood the need for holistic self care for full-body wellness and created her business from there. She loves providing all natural, handmade products from small businesses and the healthiest alternatives for her customers. 👤 Facebook: Serenity By The Seas

Sheep Farm Felt

Megan Benson

Sheep Farm Felt was founded in 2014 by Megan Benson, who began by crafting felt balls using wool from her family’s sheep farm. Today, the business sources premium New Zealand wool, partnering with fair trade artisans in Nepal who handcraft the designs. Every garland and bouquet is thoughtfully assembled by the New Jersey-based team. Sheep Farm Felt proudly supports women makers locally and globally, bringing warmth, color, and ethically made wool goods into your home. 📸 Instagram: @sheepfarmfelt 🌐 Website: sheepfarmfelt.com 👤 Facebook: Sheep Farm Felt

Shelli Bay

Rosita Conroy

Shelli Bay by Rosita Conroy offers hand-crocheted creations made with care and comfort in mind. From soft, snuggly animals that bring a sense of warmth and calm to delicate crochet flowers that brighten any space. 📸 @shellibaydecor

Sinking Ship

Steven Starr

Steven is a resident of Ocean City, NJ, and has been running his gift, candy, and apparel shops since 2017. Steven has always been outgoing and creative, and his business ventures were the natural result of these two characteristics. He loves being around happy, business-minded people, and it pleases him to be a part of the Stainton’s family of small businesses. 👤 Facebook: Sinking Ship

Spoken Word Portraits

Jean Pierre

Meet Jean Pierre Blanchet, the creative force behind Spoken Word Portraits LLC. His unique art space showcases an innovative blend of poetry and portraiture, offering deeply personal, expressive pieces that bring words and visuals together in powerful harmony. 📸 Instagram: @spokenwordportraits 🔴 YouTube: Spoken Word Portraits

Starr Gift Shop

Steven Starr

Steven is a longtime Ocean City, NJ, resident who has been running his gift, candy, and apparel shops since 2017. With a natural blend of creativity and charisma, Steven turned his passions into thriving businesses. He enjoys being part of a positive, entrepreneurial community and is proud to be a member of the Stainton’s family of small businesses. 👤 Facebook: Starr Gift Shop

Sterling Street Jewelry

Maddie Warner

Founded by Maddie Warner, Sterling Street Jewelry is dedicated to providing high-quality 925 sterling silver pieces that are both beautiful and affordable. Each item is carefully polished, packaged with care, and shipped promptly from New Jersey. Maddie takes great pride in offering thoughtfully curated jewelry that makes every customer feel special. 📸 Instagram: @sterlingstreetjewelrynj 👤 Facebook: Sterling Street Jewelry 🌐 sterlingstreetjewelry.com

Steve’s Trains and Toys

Stephen Lattanzio

Steve hails from Philadelphia, PA, and has been collecting trains and toys since 1986. What began as a passionate hobby eventually evolved into a business. Steve jokes that this might be proof he never fully grew up, but he truly enjoys sharing his love of collectibles with others—especially through conversations at his booth and at train and toy shows.

Summer Sweethearts

Kat & Jay

Summer Sweethearts was founded by two sisters with a lifelong love for crafting and creativity. Growing up inseparable and always working on creative projects, Kat and Jay turned their passion into a small business to share their handmade treasures with others. Supported by their close-knit family, they balance entrepreneurship with their careers—Kat as a special education teacher and Jay as a pharmacy doctoral student. Their mission is to offer meaningful, handcrafted pieces made with care and heart. 📸 Instagram: @shop.summersweethearts 👤 Facebook: Summer Sweethearts Design 🌐 shopsummersweethearts.com

Surf Cottage Shop

Karen Cooper

Karen, based in Atlantic City, NJ, has been bringing coastal-inspired women’s fashion to life for more than five years. Her brand was born from a desire to offer customers a wearable version of the cozy, endless summer feeling you find at the shore. Karen loves the connections she’s built through her shop and takes pride in helping customers feel confident, stylish, and at home in their own skin. 📸 Instagram: @surfcottageshop 👤 Facebook: Surf Cottage Shop

Surf Road Coffee

Adam & Jenna Perfetti

Adam Perfetti has been sharing his passion for great coffee at Historic Smithville Village for over 30 years. Now, you can take home a taste of that expertise with his thoughtfully crafted, delicious packaged coffee. Available right here in our store. Perfect for gifting or enjoying a cozy cup at home, these blends reflect decades of dedication to quality and flavor. 📸 Instagram: @surfroadcoffee 👤 Facebook: Surf Road Coffee 🌐 Website: surfroadcoffeebar.com

Teal Tail

Kristen Pilch

The Teal Tail is a woman-owned, family-run boutique based in Brigantine, NJ, offering trendy, comfortable, and affordable women’s clothing in sizes S–3XL. Mermaid-inspired and island-minded, their pieces reflect the easygoing spirit of coastal living. From flattering basics to signature candles, The Teal Tail is all about making women feel fabulous in their own skin. 📸 Instagram: @shoptealtail 👤 Facebook: The Teal Tail 🌐 Website: shoptealtail.com

The Cricket Box

Bill and Lois Maguire

Bill and Lois, longtime Ocean City residents, opened The Cricket Box in 1976 with a whimsical idea: floral arrangements tucked inside small, ventilated “cricket boxes” — decorative wooden containers once used to house pet crickets. (Don’t worry — no actual crickets included!) What began as a creative side project quickly grew into a full-fledged shop known for fun and decorative home items. Today, The Cricket Box is a staple for those looking to add warmth, charm, and personality to their living spaces. Bill and Lois take pride in offering pieces that help customers turn their houses into homes — all with a touch of Ocean City magic. 👤 Facebook: The Cricket Box

The Salti Claw

Marley Dolente

Marley lives in Devon, PA, and Ocean City, NJ, and has been creating art since she was a little girl. Marley has always loved sharing her art, and after years of working in and out of retail, decided to combine the two into a business. Marley loves that she is able to express her passions while challenging herself to stay sharp, connect with the community, and aspire to find success in business. 📸 Instagram: @salticlaw

Trippy Hippie

Arlynne Ross

Trippy Hippie offers a mystical, welcoming space for those seeking spiritual connection and self-discovery. Specializing in tarot readings and thoughtfully curated spiritual products, the shop is dedicated to helping individuals explore their inner world, find clarity, and spark personal growth. Through a calming atmosphere and a unique approach, Trippy Hippie invites you to tune in, slow down, and connect with what matters most. 📸 Instagram: @trippyhippieshoppe 🌐 Website: trippyhippieshoppe.com

TSR Creations

Tina Sacco

Tina, from nearby Margate City, has been passionately creating acrylic-pour art for over seven years. Her business grew from a deep love of art, and she cherishes the joy of making unique, one-of-a-kind pieces. Tina values the freedom to create beautiful artwork from the comfort of her home studio. 📸 Instagram: @tsr_creations 👤 Facebook: tsrcreations1 🌐 Website: tsrcreations.com

Two Tin Crows

Barbara Van Sant

Barbara lives in Somers Point, NJ, and has been involved in this business for 15 years. When Mary opened her business a few blocks away, Barbara loved what she saw, so she created a few items to sell in her shop. From there the two created their current business partnership. Barbara loves creating art by hand and digitally and this gives her the opportunity to share her art and make money at the same time.

Two Tin Crows

Mary Jansky

Mary lives in neighboring Somers Point, NJ, and has been running her business for 22 years. Mary worked in retail from the time she was 16 years old, and ultimately decided she would like to run her own small business. Her two favorite things about her work are creating beautiful displays with her merchandise and meeting new people when she is in the store for tastings.

We Make it Personal

Ron Monokian

At We Make It Personal, you’ll find expertly crafted personalized gifts made with care. This family-owned business, established in 1987, specializes in laser engraving and custom creations that add a meaningful touch to every item. Whether you’re looking for a unique keepsake or a special present, their friendly and knowledgeable team is ready to help you create something truly one-of-a-kind.📸 Instagram: @we_make_it_personal 🌐 Website: wemakeitpersonal.net

White Lotus Boutique

Lisa Catrambone

White Lotus is a sister-run boutique offering stylish, handmade jewelry and accessories with heart. What started as a passion project over a decade ago has grown into a beloved brand known for quality, fair prices, and a warm, welcoming shopping experience. You’ll find a thoughtfully curated collection of pieces that blend creativity, fashion, and a personal touch—right here at Stainton’s. 📸 @whitelotus.boutique 🌐 shopwhitelotus.com

Woodcraft Creek

Denise And Charlie O’Kane

Denise and Charlie live in Southern NJ, and have been running their home decor business since 1994. Kids’ activities and sports can become costly, as many parents know, so Denise and Charlie started Woodcraft Creek as a means to supplement their income and pay for these extras. Newer technologies played a part, too, by allowing them to create their designs in a more streamlined fashion. If you ask them, they’ll tell you that just being able to be creative with their business is what they love the most about it.

Wreaths by Charlene

Charlene Spavlick

Charlene lives in Cherry Hill, NJ, and started her business in the Fall of 2023. She spent some time watching YouTube tutorials to learn how to make a rag wreath for her door, and she was so pleased with how well it turned out that she made it into a business. Charlene loves how relaxed she feels when she’s making wreaths, and she really enjoys coming up with new embellishments for themed wreaths.